In April 2010, Konami screened its first trailer of Silent Hill: Downpour at a press conference in San Francisco, California, United States, and confirmed that the game was, at the time, being developed by Czech developer Vatra Games; it was given the working title Silent Hill 8 at Electronic Entertainment Expo 2010, the sixteenth edition of the annualElectronic Entertainment Expo trade fair, which focuses on the video game industry. An online profile of Vatra by its video game talent agency Digital Development Management had led to speculation that Downpour would be a first-person shooter, which would have marked a dramatic shift from the usual gameplay format of the series.